Emami, after milking all the not-so-fair Indian girls who wanted to turn “fair” in a fortnight has now launched “Fair and Handsome”, a fairness cream for men. Well, its about time.

I went to a medical store yesterday and noticed a cream pack labeled “Fair and Handsome” which had the typical before-after picture of a model. I laughed a little but was also surprised at not having seen any ad for it on TV or print.

Later, through an internet mini-(re)search, I found out that the cream has just been soft-launched in South India so expect some heavy promotion for it in the coming months.

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